Women’s beauty standards have changed dramatically through the eras. Through the last century, the shift has been dramatic. The 1920’s saw the rectangular silhouette, and the 60’s, the ‘little swing girl’ trend. The 80’s saw the rise of the supermodel, and the obsession with long-legged beauty. The skinny obsession of the 1990’s soon gave way to the overly-tanned ‘plastic fantastic’ trend. Since 2000, natural beauty has rained supreme. We are lucky to live in a time when any woman, with any body-shape can be an image of beauty. You don’t need to be tall and slim to become a model, actress or the face of a brand. In fact, a unique or original look is much more appealing.
On the other hand, men’s beauty standards have not been as diverse as women’s. Only the statues of the ancient world and the Renaissance show the shapes of male figures. We can only imagine what was hidden under the armour of medieval knights, or under the variety of costumes men have donned over the centuries.
But what about now? What makes the ideal ‘Modern Man’? Is it his looks, his job title, or his personality? Or is it something else entirely? Nowadays, men look after themselves much more than 10 years ago. For the last few years, the market for men’s beauty products has increased by a staggering 70% worldwide. According to Avaj, a men’s luxury lifestyle retailer, men glance in the mirror 23 times a day, and women only 16 times. Males usually admire their favourite parts of the body, while females check their least favourite parts to make sure that they look okay.