The fifth-largest fashion week in the world held parades to present the latest pieces of fashion from Brazilian and international designers. São Paulo Fashion Week brings together fashion lovers, and this year’s edition ended 29 April in Ibirapuera Park.
Summer or Winter. Neither — only São Paulo Fashion Week. The 41st edition of São Paulo Fashion Week is the first that abandons the nomenclatures of the seasons such as winter and summer and is now called “SPFW N41”. This happened because the organisation realised “evolution” in the world of Brazilian fashion; in other words, not limiting the fashion collections in a country where heat is predominant.
The organisation highlighted that the change in nomenclature wants dialogue with discussions on speed, universality and immediacy of information. The next editions will change the dates for the pieces paraded. Clothes arrive in stores in sequence, following the global trend “see now, buy now “.
With the theme “Hands are worth gold,” the Fashion Week aimed to honor the human ability to rethink, reinvent, and restart, highlighting the handwork and the latest trends of beachwear and male clothing.
The first day of the 41st edition began with the brand Lilly Sarti and ended with the stylist Ronaldo Fraga, who presented the theme on global migration crisis. Six refugees from Syria and Haiti represented this current theme in the citywalk.
The time of economic instability facing the country was present at the event. Although there were a record number of sponsors, 17 in total, quotas were reduced. The walkways had more models of the new generation, and big international stars were not in this edition.
The event began in 1995 with the name of Morumbi Fashion Brazil. After changing the name, the event achieved prominence in the early 2000s due to the presence of Brazilian models with international careers, such as Gisele Bündchen, Isabeli Fontana and Alessandra Ambrósio.
São Paulo Fashion Week continues gathering famous brands and those that are entering the market. It is a space for creation, always open to new possibilities for designers worldwide.