The most expensive TV advertising slots in the world have been booked for this Sunday when the fiftieth American Super Bowl jamboree in Levi’s stadium, Santa Clara, California, is played out, 40 miles north of San Francisco.
The annual US National Football League showdown reached a stupendous 120.3 TV million viewers last year. For the fourth time in a row, fizzy drink Pepsi will be sponsoring this golden time in which only the biggest companies can hope to get a slot.
Millions of fans of American football around the globe will watch battle rage between the Carolina Panthers and Denver Broncos. The ad slots are priced at $5m (£3.45m) for 30 seconds, making the golden jubilee of the Superbowl the most expensive ever for advertisers, according to the game’s broadcast partner CBS TV.