How have donators provided 200,000 meals for children in Kenya without opening their wallets? Goodeed, a new online platform, has made it possible: users can opt to watch advertisements instead of doling out money themselves. In this way, Goodeed brings together NGOs, advertisers, and subscribers in order to create an online donation system that’s efficient and free.
Goodeed was created by 19-year-old French native Vincent Touboul Flachaire, who has been working on the idea for the past two years. “Many businesses with human-centered goals have shown a great interest in reaching younger audiences with these new ad formats,” Flachaire said. “We are literally transforming advertisement budgets into humanitarian budgets for social good.”
How does ‘Goodeed’ work?
The site is simple: users choose a donation on the home page to which they’d like to contribute and then watch a 20-second advertisement. Afterwards, money generated from the ad funds a donation. NGOs across the globe (UNICEF, the World Food Programme, WeForest, etc.), in turn, use the money to offer meals, plant trees, and distribute vaccines. So far, the platform has garnered over 60,000 subscribers and a total of 500,000 donations.
Goodeed will be launching its international website on the 11th of June; help inform others about Goodeed by using the hashtag #IDidAGoodeed on Facebook, Twitter, and Tumblr.