Following huge successes in the United States and Europe, Disneyland is set to open in Shanghai, China mid-2016 as Disney’s first theme park and resort in mainland China.
Chairman and CEO of Disney, Bob Iger didn’t reveal many new details regarding the Shanghai Disney Resort but did state his excitement.
“We are building something really special here in Shanghai, which not only showcases the best of Disney, but also celebrates and incorporates an incredibly rich heritage of Chinese culture to create a unique destination that will delight and entertain the Chinese for generations,” Iger said.
The theme park will have six themed locations, including one dedicated to the film series Pirates of the Caribbean, as well as areas of live entertainment, accommodation including two hotels and the largest castle any Disney theme park has ever seen. The themed lands will offer something for everyone with theatrical productions, world premieres and exciting attractions, charming guests of all generations. Guests will also find Disney characters in each territory, including Mickey Mouse and his friends.
In Tomorrowland guests will experience an attraction based on the film TRON, while in Fantasyland, Little Mermaid and Peter Pan will amuse young ones. Treasure Cove will be the first pirate-themed area in any Disneyland as guests will explore the well known world of Pirates of the Caribbean: Battle for the Sunken Treasure. Adventure Isle will present new mysteries and Mickey Avenue will be another first for Disneyland, an area inspired by the colourful personalities of Mickey Mouse and his friends. Lastly Gardens of Imagination will celebrate the wonders of nature, joy and imagination.
Shanghai Disneyland is a huge commitment to Chinese and American relations as well as being important to the Chinese tourist and entertainment profile while still increasing demand for Disney product including toys, clothes, and video games.
However it hasn’t come without controversy as discussions on the project has been simmering for a decade before plans were approved to go ahead. Disneyland Shanghai was approved only after Disney agreed to reflect the Chinese culture throughout the park. Disney chief executive Bob Iger said the park would be authentically Disney, but distinctly Chinese.
While Disney has tried to keep its specific plans for the Shanghai theme park and resort a secret we know that technology will be the strong point of this park, as well as being an attraction to itself.
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