The emerging economies have always shown a key interest in social media platforms and the ability to access millions and raise awareness for your brand has revolutionised the world of advertising.
Indian Prime Minister Narendra Modi’s fanatical ‘Make in India’ campaign has witnessed a colossal reply from supporters unlike any other government policy.
The simple points are these, the ‘Make in India’ campaign receives a new member on it’s Facebook page every three seconds and has become the most digitally accepted government action ever.
Only launching on social media three months ago, an official statement today confirms: “The initiative has already touched over 2.1 billion global impressions on social media and reached an overall fan base of over 3 million on its Facebook page. The ‘Make in India’ Facebook page adds a new member every 3 seconds, a feat that has not been achieved by any other department of the government and a very few in the private sector.”
This is not just the power of social media as the website (www.makeinindia.com) has received a scarcely believable 5.5 million views from 1.7 million people around the globe.
Modi’s flagship drive has a clear goal. To attract foreign businesses to manufacture in India and transforming the emerging nation into a manufacturing powerhouse. Clearly, there is huge competition for development of national manufacturing output. India shares a border with the most competitive manufacturer on the planet, China.
Back in 2010, it was predicted that Asian giants China, India and South Korea would remain at the sharp end of the Global Manufacturing Index. Their positions on the index however were not expected to change by the end of 2015.
It appears, at least digitally, that interest and the potential for future investment in India’s manufacturing industry is strong and the campaign is making huge strides towards achieving it’s ultimate objective.
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